How Many Reese's Peanut Butter Cups Are Sold Each Year

American candy made by The Hershey Company

Reese'due south

Reese'southward Peanut Butter Cup consists of shine peanut butter cream enveloped in Hershey's chocolate.
Product type	Chocolate
Owner	The Hershey Visitor
Produced by	The Hershey Visitor
Country	United States
Introduced	November 15, 1928; 93 years agone (1928-xi-15) ^[one]
Related brands	Take 5 (candy) Reese's Pieces Reese's Fast Pause NutRageous
Markets	Worldwide
Previous owners	The H.B. Reese Candy Company H. B. Reese^[2]
Tagline	Not Sad^{[ citation needed ]} End and Accept a REESE'S Cup^{[ commendation needed ]} Two groovy tastes that taste groovy together^{[ commendation needed ]} How do you eat a Reese's?^{[ citation needed ]} There's no incorrect way to consume a Reese'south.
Website	hersheyland.com/reeses

Reese's Peanut Butter Cups are an American candy consisting of a chocolate loving cup filled with peanut butter, marketed by The Hershey Visitor. They were created on November 15, 1928,^[three] by H. B. Reese, a old dairy farmer and aircraft foreman for Milton Due south. Hershey. Reese left his job with Hershey to showtime his own candy business organisation.^[four] Reese's generates more than $2 billion in annual sales for The Hershey Company,^[5] and Reese'south Peanut Butter Cups are number one on the list of peak-selling candy brands.

The history of the H.B. Reese Candy Company [edit]

In 1923, The H.B. Reese Processed Company was established in the basement of Reese's home in Hershey, Pennsylvania.^[6] Reese had originally worked at a Hershey dairy farm, and from the commencement he used Hershey chocolate in his confections. Reese's Peanut Butter Cups were his almost pop candy, and Reese eventually discontinued his other lines.^[7] H. B. Reese died on May 16, 1956, in W Palm Beach, Florida, passing the visitor to his six sons, Robert, John, Ed, Ralph, Harry, and Charles Richard Reese.^[8] On July 2, 1963, the Reese brothers merged the H.B. Reese Candy Company with the Hershey Chocolate Corporation in a tax-gratis stock-for-stock merger. In 2022 after 59 years of stock splits,^[nine] the Reese brothers' original 666,316 shares of Hershey common stock represented xvi million Hershey shares valued at over $iii.6 billion that paid annual cash dividends of $57.6 one thousand thousand.^[10] ^[11] In 1969, only six years after the Reese/Hershey merger, Reese'due south Peanut Butter Cups became The Hershey Company'south top seller.^[12]

The H.B. Reese Processed Company is maintained every bit a subsidiary of Hershey because the Reese plant workforce is not unionized, dissimilar the main Hershey plant. In 2012, Reese's was the acknowledged candy brand in the United states of america with sales of $two.603 billion, and was the quaternary-best-selling candy brand globally with sales of $2.679 billion—only $76 1000000 (2.viii%) of its sales were from outside the Us marketplace. Additionally, the H.B. Reese Candy Company articles the Kit Kat in the United States, which had 2012 U.S. sales of $948 million.^[13]

As of October 2017 in the U.S. convenience shop channel, Reese'south was the largest confection brand past far: it was 62% larger than the side by side make, with more households purchasing Reese'southward than any other confection brand across the United States. Reese's includes the overall top-selling confection particular—the Reese's Peanut Butter Cups King Size—as well as vi of the top 20 chocolate/non-chocolate items. Additionally, the Reese's brand accounts for over 47% of all seasonal sales inside the U.S. convenience store aqueduct, including the top ii items in the largest four commercial seasons: Valentine's, Easter, Halloween, & Christmas. Equally a comparison, the next largest brand accounts for only ten% of seasonal sales.^[14]

Product brand variations [edit]

The get-go Peanut Butter Cup, a peanut butter and chocolate confection, was launched in 1928 by the H.B. Reese Candy Company. The official product name was "Penny Cups" because, at the time, the confection could exist purchased for one cent.^[15]

In 1963, The Hershey Company merged with the H.B. Reese Candy Company, at the time endemic by H.B. Reese's five sons.^[16] Since then, the Reese'due south Peanut Butter Cup product portfolio has grown to sell different variations of the product, using alternate chocolate or candy coatings, offer different sizes, and honoring different seasonal holidays and events. As the introduction of these variations took off in popularity, they soon earned a permanent spot in the product portfolio.^[17]

The kickoff not-original Reese's Peanut Butter Cup product brand variation was launched in 1976, nether the production name "Reese's Crunchy". The Reese's Crunchy production brand variation featured a crunchy peanut butter creme, equally opposed to the smooth peanut butter creme in the original Reese'due south Peanut Butter Loving cup.^[eighteen]

In 1987, the first "Rex Size" Reese's Peanut Butter Cup package was launched.^[19]

In July 2016, The Hershey Company launched a product variation that merged two of Reese'southward products: Reese's Pieces and Reese's Peanut Butter Cups. The new product brand variation is called Reese'due south Pieces Peanut Butter Cups which consist of the original Reese'south Peanut Butter Cup that has Reese'due south Pieces processed mixed in to the peanut butter filling.^[20]

In September 2020, The Hershey Company announced the introduction of a new production variation on the Reese's Peanut Butter Big Loving cup that volition include pretzel pieces within the peanut butter creme filling, called "Reese'southward Large Cups with Pretzels". At the aforementioned time, Hershey also announced the express edition Large Cup launching in March 2021 chosen "Big Cup with Fries" which volition be a Reese'southward Big Cup with potato chips mixed into the peanut butter creme filling.^[21]

Variations [edit]

A trio of different sized cups. Starting from the left: mini, regular and big loving cup.

Hershey's produces variations and "limited editions" of the candy that accept included:^[22]

Size variations

Big Cup: a thicker version of the traditional Reese's Peanut Butter Cup. Introduced in 2003, merely was not added to the permanent brand portfolio until 2005.^[19]
Large Cup with Reese's Pieces: This version of the Large Cup contains Reese'due south Pieces, mixed in the peanut butter filling.
Half-Pound Loving cup: a unmarried cup weighing 226 k; released in Canada in 2011.
Miniatures: bite-size versions available twelvemonth-circular in numberless. These chocolates come wrapped in black paper and gold foil.
Minis: Unwrapped Mini Cups.
Thins: chocolate and filling are twoscore% thinner than the original cup. Launched October 2018 in milk chocolate and night chocolate varieties; at present offered in white creme every bit well.^[23]
Sugar Free: aforementioned as the original but without sugar. These come wrapped in black paper and orange foil. Launched in March 2003.^[xix]
Earth'southward Largest: each cup weighs 8 oz.^[24]

Filling variations

Caramel: the traditional cup with an added layer of caramel filling. Start bachelor in 2006. Discontinued.
Crunchy: a traditional cup with crunchy peanut butter, as opposed to the polish peanut butter in the original. Introduced in the 1970s. It has been discontinued and rereleased over the years. Notwithstanding available in some markets as of 2019.
Crunchy Cookie Cup: a layered loving cup with crushed chocolate cookies and peanut butter filling. Get-go available in 1997. Discontinued in 1999, but was brought dorsum in 2017.^[25] Hershey has since launched a Big Cup version chosen Reese's Big Cup Crunchy Cookie.^[26]
Double Chocolate: chocolate fudge filling instead of peanut butter. Limited edition. First available in 2006. Discontinued.
Double Crunch: a traditional cup with peanut filling similar to a Snickers bar, released in the fourth quarter of 2010.
Hazelnut Cream: hazelnut cream instead of the standard peanut butter filling. Was just available in Canada and at present discontinued.
Honey Roasted: a traditional loving cup substituting honey roasted peanut butter. First available in early on 2000s but was brought back in 2017 as 'Gustatory modality of Georgia Honey Roasted Reese's' for a limited time. Discontinued.
Marshmallow: the traditional cup with an added layer of marshmallow filling. First available in 2007. Discontinued.
Peanut Butter & Banana Creme: a layered cup with a top chocolate layer, bottom assistant creme layer, and peanut butter filling; released in tribute to Elvis Presley. It was available in standard, Big Cups and Miniatures sizes. Starting time bachelor in 2007. Discontinued.^[27]

Coating variations

Chocolate Lovers: a thicker chocolate loving cup with a thinner layer of peanut butter. Was bachelor in 2003–2005. Brought back for Summer 2019.^[28]
Dark Chocolate: peanut butter filling in a nighttime chocolate loving cup. Start available in early 2000s; introduced on and off as part of limited edition product variations for many years, then fabricated its permanent debut in 2009.^[29]
Fudge: a thicker, darker chocolate cup with peanut butter filling. First available in 2004. Discontinued.
White Creme: peanut butter filling in a white chocolate cup. In December 2003, the White Reese'south Peanut Butter Cup product variation was permanently added to the Reese'south Peanut Butter Cup product line.^[19] The product make variation originally launched every bit "White Chocolate Reese's Peanut Butter Cups" merely was changed to White Reese'southward or White Creme Reese's subsequently scrutiny for its misrepresentation since the product does not actually include any chocolate.

Coating and filling variations

Extra Smooth & Creamy: Has a smoother chocolate and peanut butter filling. First bachelor in early 2000s. Discontinued.
Inside Out: chocolate filling in a peanut butter cup (a reversal of the traditional version). Kickoff available in 2005. Discontinued.
Peanut Butter Lovers: a layered cup with top peanut butter layer, thin chocolate layer and peanut butter filling. Was available in 2003–2005. Brought back for Summer 2019. The Peanut Butter Lovers loving cup in 2005 did non have actress peanut butter in the shell coating as it does today.^[28] ^[19]

Holiday editions [edit]

During the seasons when retailers offer vacation-themed candies, Reese's Peanut Butter candies are bachelor in diverse shapes that still offer the standard confection theme of the traditional Reese's cup (peanut butter contained in a chocolate shell). They are sold in a 6-pack packaging configuration just are usually available individually. Although exterior packaging is altered to reflect the theme of the representative vacation, the actual vacation itself is never presented.^[30]

Reese's Peanut Butter Hearts: Bachelor mainly during Jan and Feb, these are centre-shaped confections representing Valentine's Mean solar day. At various retailers, an individually-packaged, larger center is available as well. These are packaged in all-reddish exterior packaging. Launched nationally in 1997.^[xix]

A bundle of Peanut Butter Cups

Reese'south Peanut Butter Eggs: Available mainly during March and April, these are egg-shaped confections representing Easter. Exterior packaging is usually yellow and orange (milk chocolate), white and orange (white chocolate), or dark brown and orange (fudge-flavored chocolate). This is the only holiday-themed particular bachelor in iii chocolate varieties.^[31]
Reese'due south Peanut Butter Pumpkins: Available mainly during September and October, these are pumpkin-shaped confections representing Halloween. The packaging is standard Reese's orange with a jack-o-lantern film and the word "Pumpkins" prominently displayed. Launched nationally in 1993.^[19] White Creme pumpkins were added to the Reese's Peanut Butter Pumpkin line in 2017.^[32]
Reese's Peanut Butter Ghosts: Bachelor mainly during September and Oct, these are ghost-shaped confections representing Halloween. The packaging is Halloween themed with the word scary on it. The ghost replaces the alphabetic character "a" in the word scary. First released in 2016.
Reese'due south Peanut Butter Franken-Cup: Released in 2020, Hershey's first colored Reese's variation. It consists of milk chocolate, white creme that is dyed green, and the traditional peanut butter creme filling.^[33]
Reese'due south Peanut Butter Christmas Copse: Available mainly during November and December, these are evergreen tree-shaped confections representing Christmas. At various retailers these may be available in standard milk chocolate or white. Initially, the packaging was green, white, and orange, but has been changed to a winter scene with a snow-covered ground and a snowman with a central big orangish evergreen tree-shape in the centre of the bundle. In Nov 2015, consumers criticized the product via Twitter for begetting as well vague a resemblance to a Christmas tree.^[34]
The above are all slightly larger than a single, ordinary Reese's Cup.
Reese's Peanut Butter Bells: These bell shaped candies are smaller than a traditional loving cup, only are slightly larger than a miniature cup and take a college ratio of chocolate to peanut butter. They are sold in bulk bags, much like Hershey Kisses.
Reester Bunny: A larger, individually-packaged Easter Bunny.
Reese'due south Snowman: The peanut butter snowman is three times larger than the peanut butter tree, egg or pumpkin.^[35]
Reese's Peanut Butter Ugly Sweater - Candy in the shape of an ugly sweater, a common Christmas gift.^[36]

Marketing and advertising [edit]

In the United States, Reese's Peanut Butter Cups typically come in packs of ii, 4, 5, 10 or 20 in distinctive orange packaging, fix on thin but rigid paperboard trays. The "Archetype" two-pack is a 0.75 oz. cup since 2001 (originally a 0.ix oz. size, reduced to 0.8 oz. in 1991), the "Male monarch Size" four-pack introduced in the early 1980s is a 0.7 oz. cup (originally a 0.viii oz. loving cup until 1991) and the "Dejeuner" eight-pack is a 0.55 oz. cup. "Large Size" packs of iii 0.seven oz. cups, as well as numberless containing 0.6 oz. cups, are also bachelor. The Reese's Miniatures come in diverse bag sizes and foil colors for seasonal themes similar cerise, gold and green for the Christmas holiday flavor. In Canada, they are packaged as Reese Peanut Butter Cups, but still widely referred to past their American name.^[37] The possessive name is recognized but in English language grammar, so it was removed to make the proper name bilingual in Canada. Previously packaged in a two pack, they now come up in a standard pack of 3 0.55 oz. cups or the king-size variation with 4 cups. In the Uk and Ireland, they were originally bachelor simply in 2-packs, though are now bachelor in three-packs, five-packs and miniatures. In 2008, Reese's Peanut Butter Cups were made available in Europe by Hydro Texaco and vii-Eleven. In Australia, Reese'southward products can be plant in many specialty processed stores, as well as from American stores such every bit Costco.

In the 1970s and 1980s, a series of commercials were run for Reese's Peanut Butter Cups featuring situations in which two people, i eating peanut butter and one eating chocolate, collided. 1 person would exclaim, "You got your peanut butter on my chocolate!" and the other would exclaim, "Y'all got your chocolate in my peanut butter!" They would then sample the mixture and remark on the great taste, tying in with the slogan "2 great tastes that taste great together."^[38]

In the 1990s, the product's slogan was: "There's no wrong style to swallow a Reese's."^[39]

Reese's was an associate sponsor of NASCAR Loving cup Serial drivers Mark Martin (1994), and Kevin Harvick (2007–2010).^[40]

See too [edit]

Listing of peanut dishes

References [edit]

^ "The Fascinating Rise Of Reese's Peanut Butter Cups". Concern Insider. June thirty, 2013. Retrieved March 17, 2018.
^ "H.B. Reese Fabricated A Sweet Business Out Of Quality Candy". Investor's Concern Daily. Jan 21, 2015. Retrieved March 17, 2018.
^ "Reese'south Peanut Butter Cups". 20 Baronial 2021.
^ "Reese Candy Company". Hershey Community Archives. Retrieved March 17, 2018. He enjoyed plenty success to quit his steady job in the factory and set out to "make a living" by making processed.
^ "Reese'due south Thins a win for Hershey". www.foodbusinessnews.internet . Retrieved 2021-07-28 .
^ "H.B. Reese Made A Sugariness Concern Out Of Quality Candy". Investor'due south Business organisation Daily. January 21, 2015. Retrieved July 25, 2019.
^ "The H.B. Reese Candy Visitor Story". BradReeseCom. Lebanon Daily News. June 9, 1956. Retrieved 20 October 2017.
^ "H.B. Reese Death Announcement". BradReeseCom . Retrieved 20 Oct 2017.
^ "Stock Split History". The Hershey Visitor . Retrieved July 25, 2019.
^ "The 1963 Reese/Hershey Merger Closing Agenda" (PDF). BradReeseCom . Retrieved 2013-10-xi .
^ "Hershey Declares Quarterly Dividends". PR Newswire. July 29, 2021. Retrieved July 29, 2021.
^ "Was information technology Hershey or Reese That Fabricated Peanut Butter Cups Not bad?". Atlas Obscura. October 27, 2016. Retrieved March 8, 2018.
^ "Snickers Surging to Pinnacle of Global Candy Race". Advertisement Age. September 20, 2012. Retrieved June xviii, 2018.
^ "REESE'S - An Indulgent C-Store Driver". The Hershey Visitor. Archived from the original on 21 October 2018. Retrieved 17 October 2021.
^ Monette Roberts, Anna (20 August 2017). "seven Things You Never Knew About Reese's, Straight From an Employee". POPSUGAR Food. Popsugar. Retrieved 12 Oct 2020.
^ Upton, Emily. "The Fascinating Rise Of Reese's Peanut Butter Cups". Concern Insider. Today I Found. Retrieved 12 October 2020.
^ "The Origin of Reese's Peanut Butter Cups". TheClubPrice.
^ "The Hershey Company | Encyclopedia.com". www.encyclopedia.com . Retrieved 12 October 2020.
^ ^a ^b ^c ^d ^e ^f ^m "Products – Hershey Community Athenaeum". Hershey Archives . Retrieved 12 October 2020.
^ "The Rumors Are True: Reese's Pieces Peanut Butter Cups To Launch". www.prnewswire.com . Retrieved 12 October 2020.
^ Kiner, Deb (23 September 2020). "Reese's will debut new 'Big Cup' this autumn and another salty peanut butter treat in the jump". Pennlive. Advance Local Media. Retrieved 12 October 2020.
^ "Reese'southward product listing". Archived from the original on 2010-eleven-14. Retrieved 2008-05-09 .
^ Morillo, Alexis (14 January 2020). "You Can Now Buy Reese'due south Thins In White Crème And It's All Nosotros're Eating". Delish.
^ "Globe's Largest REESE'S Peanut Butter Cups".
^ Sha Spence (9 March 2017). "Reese's Launches New Peanut Butter Cups Filled with Crunchy Chocolate Bits". People . Retrieved 22 March 2017.
^ Louis, Nancy (17 March 2017). "Correcting And Replacing – The Mystery Is Solved: Reese'south Crunchy Cookie Cup To Launch This May". Global Brands Magazine . Retrieved 12 Oct 2020.
^ "Reese's Cups Elvis Peanut Butter & Banana Creme - 24 / Case". www.candyfavorites.com . Retrieved 12 October 2020.
^ ^a ^b Fitzpatrick, Caitlyn (25 March 2019). "Reese'south Chocolate Lovers and Peanut Butter Lovers Cups Are Striking Stores Presently". Best Products . Retrieved 12 October 2020.
^ "Dark Chocolate Reese's Peanut Butter Cups - Candy Web log". www.candyblog.internet.
^ "Reese'southward Seasonal Products". hersheys.com. Archived from the original on 2012-01-11. Retrieved 2011-12-07 .
^ Are you lot a Cadbury Crème or Reese'south Peanut Butter Egg? Retrieved 2013-12-9
^ Pham, Peter. "Hershey's New Halloween Sweets Include Reese'southward Eyeballs and White Pumpkins". world wide web.foodbeast.com . Retrieved 12 October 2020.
^ Dawn, Randee. "Reese's is making its 1st peanut butter cup in color". TODAY.com. TODAY. Retrieved 12 October 2020.
^ Cox, Dan (27 November 2015). "Seriously, people are upset this year's Reese'southward Peanut Butter Christmas Trees don't look enough like Christmas trees". Inquistr . Retrieved 28 Nov 2015.
^ Reese's Peanut Butter Cups: World's Largest at Yahoo Voices Archived 2014-07-29 at the Wayback Auto Retrieved 2013-12-nine
^ "Hershey's holiday lineup features new kind of Reese's Cups, Grinch Kisses". Retrieved 2021-11-04 .
^ Scott, Michael Dot ScottMichael Dot. "In Canada Reese's is Called 'Reese' and Come Standard in Packs of 3 [Video]". 97.3 The Dawg . Retrieved 2022-06-22 .
^ "You Got Peanut Butter In My Chocolate!". world wide web.bbcmag.com . Retrieved 2021-11-08 .
^ There'due south no wrong way to eat a Reese'due south - TV commercial (1993) , retrieved 2021-11-08
^ "Hershey's to give associate backing for Harvick". Crash. 2002-10-12. Retrieved 2021-11-08 .

Farther reading [edit]

Locker, Melissa (November 2, 2018). "Reese'southward doesn't care what you lot retrieve about its sparse peanut butter cups". Fast Company . Retrieved April 6, 2019.